King Jewelers is pleased to introduce the new L.U.C 1963 Chrono PuristS Edition watch from Chopard. Developed from a dialogue that Karl-Friedrich Scheufele initiated and maintained with PuristS since 2007. The question was: “What would a PuristS chronograph be like?” This was not a call for fantastic or costly ‘blue-sky’ complications but a pure distillation of the function and form of a chronograph that could survive the vagaries of time and fashion. Karl-Friedrich Scheufele attended and hosted part of the PuristS 10th anniversary celebrations in 2011, to reveal technical updates and gather a myriad of opinions. PuristS could only agree on a classic, steel, handwind, chronograph without expensive complications that could stand the test of time. The focus is on the superb finishing and function of the first L.U.Chopard hand-wound chronograph movement that is featured by the ‘amphitheatre’ or ‘arena’ caseback. A PuristS’ passionate gaze is drawn into the movement by the artful shape of the arena case back. This is where the technique and the dramatic are fused into a horological performance – a mechanical Passion Play celebrating past tradition, ongoing friendship and future creativity. This hand-wound chronograph movement allows the start of a new range of exciting watches and wonders from Chopard Manufacture.
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The PuristS collectors’ group awarded Chopard Co-President, Karl-Friedrich Scheufele the first PuristSPro Purity Prize in 2009 honouring “the pursuit of perfection in an imperfect world”. The award was a crowning recognition for the five proprietary movements developed by Chopard Manufacture within 10 years, and above all for the “technical and aesthetic excellence” of the L.U.C Lunar One, a perpetual calendar with complete moon-phase display. Since then, Chopard Manufacture continues to develop proprietary movements culminating in the L.U.C. 03.07-L that is the heart of the L.U.C 1963 Chrono PuristS Edition. The year 1963 has special significance to both Chopard Manufacture and PuristS. The Scheufele family celebrates the 50th anniversary of their purchase and successful stewardship of Chopard since 1963 with a limited edition pink gold 1963 hand-wound Chronograph to launch the movement. President Karl-Friedrich Scheufele explains the origins of this project: “I had always dreamed of making a hand-wound chronograph.
This model was programmed ever since we launched the L.U.C Chrono One in 2006 and this 50th anniversary year was an ideal occasion to unveil it.” Chopard made an exception for PuristS by issuing a launch edition of 50 pieces in steel as well as their usual gold model. PuristSPro CEO and former Chopard forum moderator, Dr Melvyn Teillol-Foo said: “Haute horlogerie is about People, Process and Products but at the highest level of watch collecting; it is about people. PuristSPro has no financial interest in this watch but the community has invested our passion, opinion and friendship in equal measure with the Scheufele family to produce a landmark timepiece. It is and will always be the first steel L.U.Chopard handwind chronograph wristwatch.”
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King Jewelers is an authorized Chopard watch retailer who specializes in fine Swiss watches and independent watchmakers that include Rolex, Cartier, Breitling, TAG Heuer, HYT, Hublot, IWC, Zenith, and Breguet, just to name a few. King Jewelers also designs and manufactures diamond engagement rings and fine jewelry collections. View our complete collection of Chopard watches online at www.Kings1912.com or stop by a King Jewelers luxury salon located in Nashville, Tennessee and Miami, Florida.
