Experience Perfectly Cut FireMark® Princess Diamonds

A revolutionary new cut for maximum brilliance, the Patented FireMark® is the most perfectly cut Princess Diamond there is. By now we’re sure you’ve heard about the 4 C’s (cut, color, clarity and carat weight), but as you’re beginning to understand, it’s the CUT that distinguishes one diamond’s beauty from another’s. In fact, when it comes to a diamond’s brilliance (white light), fire (colored light), scintillation (sparkle) and beauty, it’s ALWAYS about the cut.

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Companies have advertised slogans or tag lines that claim their diamonds are the most perfectly cut. But the FireMark® Princess has been put to the test by the Gemological Institute of America (GIA), the world’s foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds. And the results are unprecedented with 98% average light return (95% minimum), “Excellent” ratings from the GIA in both Polish and Symmetry, and “Excellent” grades for Light Performance from GCAL

FireMark® Princess Cut diamonds are distinguished by the following properties:

• “A FireMark diamond will appear about 10% larger than a typical Princess Cut of the same carat weight”
• Patented “Double Crown” – additional facets and distinctive angles capture the diamond’s life like no other Princess diamond in the world
• Shallower depths – assuring you don’t pay for weight you can’t see

Smaller tables, exacting angles, even girdles and facets that are perfectly aligned maximize the diamond’s fire, brilliance and scintillation. To be assured of superior cut and quality, look for the exclusive trademark lasered onto your diamond’s girdle.

The Rarity & Beauty of Forevermark Diamonds

Forevermark diamonds are genuine, untreated and natural, their beauty unleashed by master craftsmen using skill and artistry passed down through generations.

As part of the De Beers group of companies, Forevermark benefits from 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.Of all the world’s diamonds, less than one percent is eligible to become Forevermark.

King Jeweler’s is an authorized Forevermark retailer who specializes in ideal cut diamonds such as the Firemark Diamond, Ideal Square, and Ideal Cushion. King Jewelers designs and manufactures their own King for Forevermark engagement ring and fine jewelry collections. View our extensive collection of loose Forevermark diamonds on-line at www.Kings1912.com or stop by a King Jeweler’s luxury salon located in Nashville, Tennessee and Miami, Florida. For additional information visit www.Forevermark.com or www.FiremarkDiamond.com.