Zenith Launches Two New Watches at Basel 2015

One of Favorite Brands Debuts Two Exciting New Models at Baselworld 2015

Many members of the King family have recently traveled to Basel, Switzerland to preview all of the new, highly anticipated 2015 Swiss timepieces at Baselworld. Only one day into the trip, and the Kings have already seen some fantastic new timepieces from the most prestigious brands in the industry.

Zenith is arguably a personal favorite brand of King Jewelers CFO Jono King, who says “I’m a big fan of Zenith; their pilot collection is a great entry point for aspiring watch collectors. The El Primero Stratos Striking 10 has always been my favorite recommendation to first time shoppers. Zenith timepieces have a nice blend of style and functionality that many of our customers are drawn to.”

Zenith showed off two new models in four different variations at Basel this year- the El Primero Sport (available on rubber strap, steel bracelet, or leather strap) and the Elite 6150 model.

Zenith’s iconic El Primero collection gets a new, more casual addition with the Sport model. The 45mm stainless steel case contains the world renowned El Primero 400 B automatic chronograph calibre with 36,000 vibrations every hour.

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Three variations were displayed in Switzerland, each featuring either a silver-toned or slate grey dial. The variations are clearly discernible from each other- one is clearly sporty with a black rubber strap, one is clearly casual with a stainless steel link bracelet, and one is clearly dressy with a brown leather strap.

El Primero Sport Specifications

Functions

Central hours and minutes

Small Seconds at 9 o’clock

Date Window at 6 o’clock

Chronograph accurate to the nearest 1/10th of a second

12-hour counter at 6 o’clock, 30-minute counter at 3 o’clock

Central chronograph seconds hand

Tachometric scale

Case, Dial, Hands, Clasp

Stainless steel, 45mm in diameter

Domed sapphire crystal with anti-reflective treatment on both sides

Transparent sapphire crystal caseback

Water resistant to 20ATM

Rhodium-finished hands and hour markers, faceted and coated with Superluminova

Steel triple folding clasp

Zenith also premiered the Elite 6150 timepiece, equipped with a brand new manufacture movement: the Elite 6150 calibre. This is a completely modern renovation of the Elite base movement from the 1990s. The 42mm stainless steel case is ultra thin- only 3.92mm thick at it’s widest point! However, don’t make the mistake of assuming that it’s sleek design came at the expense of it’s functionality; the timepiece boasts an impressive 100 hour minimum power reserve.

Elite 6150 Specifications

Movement

Automatic Elite 6150 calibre

195 parts

35 jewels

Frequency of 28,800 vph (4Hz)

100-hour minimum power reserve

Functions

Hours and minutes

Central seconds

Case, Dial, Hands

Stainless steel, 42mm in diameter

10mm thick

Domed sapphire crystal with anti-reflective treatment on both sides

Water resistant to 3 ATM

Silver-toned dial

Baton-type hands

Hollowed hour-markers form delicate grooves

Strap and Clasp

Black alligator leather with protective rubber lining

Steel triple-blade folding clasp