Tudor Watches

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

– H. Wilsdorf

Birth of the brand
Hans Wilsdorf’s intuition

Tudor history
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”


Birth of the brand<

Inside Tudor
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.”, specializing in models for both men and women. Rolex would guarantee the technical, esthetic and functional characteristics, along with the distribution and after-sales service.

Marco Bicego OB1860 MIX02 Y 02-2


Hans Wilsdorf’s intuition

Tudor history
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

– H. Wilsdorf

Marco Bicego OB1860 MIX02 Y 02-2


JAY CHOU

Tudor Ambassador
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval racetrack in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic ’80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognize an homage to one of his earlier movies, where he portrayed a car enthusiast.

Marco Bicego OB1860 MIX02 Y 02-2

“WE KEEP THE BEST OF THE PAST.
THE BEST WATCHMAKING PRACTICES,
THE BEST DESIGNS”

View all Tudor watches

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