Experience Perfectly Cut FireMark® Princess Diamonds

For the first time, a Patented Princess-cut Diamond with brilliance that rivals an Ideal Round diamond.

A revolutionary new cut for maximum brilliance, the Patented FireMark® is the most perfectly cut Princess Diamond there is. By now we’re sure you’ve heard about the 4 C’s (cut, color, clarity and carat weight), but as you’re beginning to understand, it’s the CUT that distinguishes one diamond’s beauty from another’s. In fact, when it comes to a diamond’s brilliance (white light), fire (colored light), scintillation (sparkle) and beauty, it’s ALWAYS about the cut.
[SLIDESHOW: Top 30 Engagement Rings and Designers]

Companies have advertised slogans or tag lines that claim their diamonds are the most perfectly cut. But the FireMark® Princess has been put to the test by the Gemological Institute of America (GIA), the world’s foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds. And the results are unprecedented with 98% average light return (95% minimum), “Excellent” ratings from the GIA in both Polish and Symmetry, and “Excellent” grades for Light Performance from GCAL
Firemark_Image
Experience Laser Cut FireMark® Princess Diamonds

FireMark® Princess Cut diamonds are distinguished by the following properties:

  • “A FireMark diamond will appear about 10% larger than a typical Princess Cut of the same carat weight”
  • Patented “Double Crown” – additional facets and distinctive angles capture the diamond’s life like no other Princess diamond in the world
  • Shallower depths – assuring you don’t pay for weight you can’t see

Smaller tables, exacting angles, even girdles and facets that are perfectly aligned maximize the diamond’s fire, brilliance and scintillation. To be assured of superior cut and quality, look for the exclusive trademark lasered onto your diamond’s girdle.
The Rarity & Beauty of Forevermark Diamonds
Forevermark diamonds are genuine, untreated and natural, their beauty unleashed by master craftsmen using skill and artistry passed down through generations.
As part of the De Beers group of companies, Forevermark benefits from 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.Of all the world’s diamonds, less than one percent is eligible to become Forevermark.
King Jeweler’s is an authorized Forevermark retailer who specializes in ideal cut diamonds such as the Firemark Diamond, Ideal Square, and Ideal Cushion. King Jewelers designs and manufactures their own King for Forevermark engagement ring and fine jewelry collections. View our extensive collection of loose Forevermark diamonds on-line at www.Kings1912.com or stop by a King Jeweler’s luxury salon located in Nashville, Tennessee and Miami, Florida. For additional information visit www.Forevermark.com or www.FiremarkDiamond.com.

Revealing Forevermark’s New “Center of My Universe” Campaign

forevermark center of my universe pendant

This fall, Forevermark unveils their “Center of My Universe” campaign that speaks volumes to the leading lady of any household. The design features a Forevermark diamond in the center and embodied by a halo of pave set diamonds that can be worn on either a ring, a necklace, or as earrings. The halo around the diamond symbolizes women as the core to any family-whether they are the wife, daughter, mother and/or career woman.

Explore King Jewelers Entire Collection of Forevermark Diamond Jewelry Now
Only less than one percent of all diamonds mined are even qualified to become Forevermark Diamonds. These rare diamonds come with a certificate with exact color, cut, clarity and carat weight. Each diamond has the Forevermark logo inscribed within the diamond along with a special identification number. These timeless heirlooms are only available at authorized Forevermark dealers. As you can see, these diamonds are as special as the woman in your life. Yes, diamonds really are a girls’ best friend.
forevermark center of my universe stud earrings
King Jewelers is an official Forevermark authorized retailer in the United States. Forevermark diamond engagement rings, Forevermark diamond jewelry and loose Forevermark diamonds are represented in all sizes and shapes. Forevermark diamonds are available at the Green Hills location in Nashville, TN, at the Aventura location in Miami, FL, and on-line at our Forevermark page. For more information, please visit the Forevermark website.
forevermark center of my universe halo ring

Forevermark Diamonds Grace the 64th Primetime Emmy Awards

Last week on Sunday the 23rd, ABC network kicked off the much anticipated 64th Primetime Emmys. There wasn’t much surprise this year at the Emmys with ABC’s popular comedy series, Modern Family sweeping up the winnings in its category. Showtime’s Homeland was also another big hitter sweeping up the majority of the drama category and also making it the first ever best series win for the network. Other notable triumphs included awards for Game Change with Jon Cryer and Louis C.K. as well as The Daily Show with John Stewart, which took home its 10th consecutive statue.
Explore King Jewelers Entire Collection of Forevermark Diamond Jewelry Now
With all the glamour and the celebrities there were definitely a handful of nominees that took home the best ensemble of the evening. And even though there are no categories for best accessories or best jewelry, Forevermark definitely took home the votes of many of these celebrities.

Zooey Deschanel with Forevermark Diamonds
Zooey Deschanel was seen wearing diamond studs set in 18k white gold with a pave halo by Forevermark

Whether it was diamond studs or drop earrings, diamonds were this year’s favorite earrings on the red carpet. Zooey Deschanel who plays a role on “New Girl” on Fox was seen wearing diamond studs set in 18k white gold with a pave halo by Forevermark. The diamond studs are part of Forevermark’s new “The Center of My Universe” concept which celebrates unique, beautiful women. The rest of the designs from this new collection will be launching later this fall. Zooey Deschanel also wore a fancy pink marquise ring set in 18k white and rose gold also by Forevermark.
lena dunham with forevermark diamonds
Lena Dunham from the show “Girls” on HBO was also supporting the responsibly sourced diamond by Forevemark

Emmy nominee, Lena Dunham from the show “Girls” on HBO was also supporting the responsibly sourced diamond by wearing the same diamond stud set in 18k white gold by Forevemark in the new “The Center of My Universe” design. These studs features a round-cut diamond with a pave diamond halo.
Julia Ormond with forevermark diamonds
Julia Ormond, a emmy nominee for her role she plays in “Mad Men” on AMC was wearing a beautiful set of A. Link for Forevermark diamond stud set in 18k white gold.
lara spencer 64th annua primetime emmy awards
Laura Spencer who was the ABC Red Carpet Host and lifestyle correspondent for “Good Morning America” wore gorgeous pair of Ritani for Forevermark double diamond drop earrings set in platinum.
gail simmons with forevermark diamonds
Gail Simmons who was a nominated for “Top Chef” on Bravo had an entire ensemble of Forevermark. Her earrings were diamond drop earrings set in 18k oxidized gold which complemented her Forevermark diamond bangle that were also 18k oxidized gold. She also wore a matching Forevermark marquise shaped ring set in 18k oxidized gold.
Obviously these top nominees chose to represent their style and glamour with the top responsibly sourced diamonds for the biggest night on television. Not only do these celebrities support the Forevermark promise but has also made diamond studs and drop earring this year’s top Emmy accessory trend.
King Jewelers is an official Forevermark authorized retailer in the United States. Forevermark diamond engagement rings, Forevermark diamond jewelry and loose Forevermark diamonds are represented in all sizes and shapes. Forevermark diamonds are available at the Green Hills location in Nashville, TN, at the Aventura location in Miami, FL, and on-line at our Forevermark page. For more information, please visit the Forevermark website.

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